News

SEGA RALLY RACES ONTO THE GAME BOY ADVANCE

SAN FRANCISCO - (March 11, 2003) - SEGA® of America, Inc. today announced the release of "SEGA RALLY(tm)" for the Nintendo Game Boy® Advance, marking the first time SEGA's classic Rally Race franchise is available on a handheld video game system.

"SEGA RALLY" puts gamers in the driver seat of fully-licensed cars from the sport's top manufacturers including Subaru, Ford, Toyota, Lancia, Peugeot, and Mitsubishi. Gamers will race around the globe on all-new courses to win the Championship Cup, enduring grueling conditions that range from muddy jungles to dune-filled desserts. On their quest for the title, racers will earn points to purchase multiple mini-games, new courses, secret cars, and a "SEGA RALLY" history and art gallery. "SEGA RALLY" also features an all-new 4 Player mode that lets gamers go head-to-head-to-head-to-head for the first time outside of the arcade.

"It's not easy to pack all of the white-knuckled, dune-jumping, tire-squealing action of 'SEGA RALLY' into the palm of your hand, but we managed to do just that," said Mike Fischer, vice president of marketing, SEGA of America, Inc. "Most people have never had an opportunity to race across the Sahara against four of their closest friends...until now, thanks to 'SEGA RALLY's' addictive 4-player mode for the Game Boy Advance."

"SEGA RALLY" is rated "E" for Everyone and is available at retailers nationwide for an MSRP of $29.99.

About SEGA

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at <http://www.sega.com>.

About Nintendo

As the worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home video game systems. The systems include Game Boy®, Nintendo® 64, Game Boy® Advance and NINTENDO GAMECUBE(tm). Since the release of its first home video game system in 1983, Nintendo has sold more than 1.4 billion video games worldwide, creating enduring industry icons such as Mario(tm) and Donkey Kong® and launching such franchises as Zelda(tm) and Pokémon®. As a wholly owned subsidiary, Nintendo of America, Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operation in the Western Hemisphere.

All manufacturers, cars, names, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners. All rights reserved. # # #

For More Product Information
Sega Rally Championship (GBA)