MAJESCO SECURES RIGHTS TO POPULAR 4KIDS ENTERTAINMENT PROPERTIES FOR GAME BOY^® ADVANCE VIDEO
 

Proprietary Technology Enables 20 Million Game Boy Advance Owners to Watch Yu-Gi-Oh!, Teenage Mutant Ninja Turtles and Sonic X Anywhere They Go

EDISON, N.J., March 11, 2004 - Majesco Sales Inc., the sole operating subsidiary of ConnectivCorp (OTC BB: CTTV.OB), and a publisher and distributor of interactive entertainment products for a variety of platforms, today announced a three-year agreement with 4Kids Entertainment, Inc. (NYSE: KDE) to publish a total of 12 episodes of 4Kids' high-profile cartoon programs as part of its new Game Boy^® Advance Video^(tm) product line.  The resulting new products will allow the 20 million Game Boy^® Advance and Game Boy^® Advance SP owners to view cartoons produced by 4Kids on their portable handheld system. 

Under terms of the agreement, Majesco secured the right to publish a total of 12 episodes of select 4Kids Entertainment properties in the United States and Canada.  It is expected that episodes of Yu-Gi-Oh!, Teenage Mutant Ninja Turtle and Sonic X will be released as part of the Game Boy Advance Video product line.  Additional terms of the deal call for the promotion of the titles on 4Kids Entertainment's FOX BOX programming block and FOX BOX Web site.

"The ability to watch popular videos on the go compliments the Game Boy system's portable applications," said Jesse Sutton, Chief Executive Officer, Majesco Sales Inc.  "With their excellent content and youth marketing expertise, we believe 4Kids Entertainment to be a valuable partner in launching our new lineup of Game Boy Advance Video products."

"We are pleased to be working with Majesco to bring 4Kids' produced content to the installed base of more than 20 million Game Boy Advance and Game Boy Advance SP units," said Alfred R. Kahn, Chairman and Chief Executive Officer of 4Kids Entertainment. "Now, fans of Yu-Gi-Oh!, Teenage Mutant Ninja Turtles and Sonic X and can easily take their favorite shows anywhere they can take their Game Boy Advance systems."

Majesco's new Game Boy Advance Video line-up is scheduled to debut this year.  To register to receive product updates and additional information about new releases, please visit www.gba-video.com.

About Majesco's Game Boy Advance Video Technology

Majesco's new video compression technology presently allows viewing of approximately 45 minutes of quality color video with the capability to view 90 minutes of color video under development.  The technology fits in a standard Nintendo-manufactured, Game Boy Advance cartridge and incorporates standard "DVD-style" player controls.  The technology features color video across 100 percent of the screen.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing.  4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development; and Web site development.  For further information, please visit the Company's Web site at www.4KidsEntertainment.com.

About Majesco

Established in 1986 and headquartered in Edison, NJ, with offices in the United Kingdom, Majesco is the sole operating unit of ConnectivCorp (OTC BB: CTTV.OB) and is a leading international developer, publisher and distributor of interactive entertainment products for the Xbox^® video game system from Microsoft, Sony PlayStation^®2 computer entertainment system, and Nintendo GameCube^(tm) and Game Boy^® Advance systems, as well as the personal computer.  The Company's 2004 lineup includes the critically acclaimed Advent Rising, the first in a trilogy of action/adventure games; BloodRayne 2, the sequel to its popular action/horror series, as well as the launch of its Game Boy^® Advance Video product line, which utilizes the Company's proprietary video compression technology to enable consumers to view commercial-grade video on a standard Nintendo Game Boy Advance system.  Additional information about Majesco and their entire line up of exciting entertainment products can be found at www.majescogames.com.