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EA's Madden NFL 2004 to be Unveiled and Displayed in Pro Football Hall of Fame

Storied EA SPORTS Franchise of 14 Years Recognized and Honored

Canton, OH and Redwood City, Calif. - Tuesday, July 29, 2003 - The most popular football videogame franchise of all time, Madden NFL  Football, from Electronic Arts (NASDAQ: ERTS) will be honored and displayed in the Pro Football Hall of Fame starting today. The newest version of this storied franchise from EA SPORTS, Madden NFL 2004, will be unveiled Saturday. The Madden NFL Football Franchise is the only interactive videogame to receive this honor at the Pro Football Hall of Fame.

"We are pleased that football's most unique franchise, Madden NFL Football, which has had such an impact on American sports culture is now a part of the Pro Football Hall of Fame," said Hall of Fame Executive Director John Bankert. "This exciting new interactive exhibit from EA SPORTS is destined to be a fan favorite here at the Hall of Fame."

The Madden NFL Football franchise has sold more than 30 million copies in its 14 year history. When EA approached John Madden with the idea for a football videogame Madden insisted that the game be 11 on 11 gameplay with realistic playbooks and player ratings. This set the standard for all sports videogames and later led to the moniker "If it's in the Game, It's in the Game. " The Madden NFL Football franchise was the first to use motion capture technology in 1994, giving the videogame player models a more authentic look and feel. In 1998 Franchise Mode was added to the series, which enable players to not only coach and call the plays for their team but track their success over numerous NFL seasons. To this day it remains one of Madden NFL Football's most popular features. Madden still plays an integral part of the development process of the game each year, spending hours reviewing player ratings, gameplay issues and ensuring it stays true to the authenticity of professional NFL football.

"I'm recognized as much for Madden NFL Football as I am from being a coach and now a broadcaster," said Madden. "This is a testament to the labor of love I have had for this game the past 14 years. What an honor to be recognized by the Pro Football Hall of Fame."

Madden NFL 2004 will be in stores everywhere August 14 and will be available on the PC, the PlayStation®, the PlayStation®2 computer entertainment system, the Xbox   video game system from Microsoft, the Nintendo GameCube™, and the Game Boy® Advance.

EA SPORTS is the leading interactive sports software brand in the world. Its top-selling titles and franchises include Madden NFL  Football, NBA LIVE basketball, FIFA Soccer, NHL® hockey, MVP Baseball™, NCAA® Football, and NASCAR Thunder™.

About Electronic Arts
Electronic Arts (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of $2.5 billion for fiscal 2003. The company develops, publishes and distributes interactive software worldwide for video game systems, personal computers and the Internet. Electronic Arts markets its products under three brand names: EA SPORTS™, EA GAMES™, and EA SPORTS BIG™. EA's homepage and online game site is www.ea.com.  More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA SPORTS, EA SPORTS BIG, EA GAMES, John Madden Football "If it's in the game, it's in the game" and MVP Baseball are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NFL Properties LLC. Team names//logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Officially licensed product of PLAYERS INC. www.nflplayers.com. NBA, NCAA, NASCAR, NASCAR Thunder, NHL and FIFA are trademarks of their respective owners. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Game Boy, Game Boy Advance and Nintendo GameCube are trademarks of Nintendo. Microsoft and Xbox are either trademarks or registered trademarks of Microsoft Corporation in the U.S. and/or other countries and are used under license from Microsoft. All other trademarks are the property of their respective owners.