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KONAMI AND LANGER JUICE COMPANY ANNOUNCE PROMOTIONAL PARTNERSHIP FOR BOKTAI: THE SUN IS IN YOUR HAND
National Sweepstakes Features Revolutionary Game Boy Advance Title On Over 1 Million Bottles Of Langers Juices
REDWOOD CITY, CALIF. - September 22, 2003 - Leading videogame publisher Konami of America, Inc., a subsidiary of Konami Corporation (NYSE: KNM) today announced a national promotional partnership with the Langer Juice Company Inc., in support of Boktai(tm): The Sun Is In Your Hand, the groundbreaking new game for Nintendo Game Boy® Advance. Boktai is the world's first game to incorporate natural sunlight into gameplay via a solar-sensor located on the Game Boy Advance cartridge. In celebration of the game's unique sun-sensitive design, Langer Juice Company and Konami are inviting consumers to enter a sweepstakes for a chance to win a trip to sunny Hawaii. The Langer-Boktai Sweepstakes will be specially marked on over 1 million Langers Juice Bottles.
Hosted at www.langers.com, the sweepstakes will run through April 2004 and will award the grand prize winner with a 7-day / 6-night trip for four to the Hawaiian Island of their choice courtesy of Hawaiian Airlines and Aston Hotels. The grand prize winner will also receive a Nintendo Game Boy Advance SP handheld console system and a copy of Boktai to enjoy under the Hawaiian sun. In addition, the sweepstakes awards 50 first place winners with a copy of the game and a Nintendo Game Boy Advance SP.
"Boktai is the first and only game to incorporate natural sunlight into gameplay and what better place to take advantage of the sun than in Hawaii," said Geoff Mulligan, Chief Operating Officer, Konami of America. "Thanks to Langer Juice Company, we have an opportunity to promote this innovative game on a national level and offer one lucky winner the prize of a lifetime."
Promotional activities to maximize exposure for the sweepstakes include radio support in the top 50 markets including New York, Los Angeles, Chicago and San Francisco. Langers Juices is distributed nationwide to major supermarkets including Safeway, Ralph's, Albertson's, Stater Bros, Jewel, Pathmark, Shaws, ShopRite and Smart & Final.
Participants can enter the sweepstakes at: http://www.langers.com. Rules and information about the contest are also located on the website. Additional information can be found on the 1 million bottles of Langers Juices that feature Boktai: The Sun Is In Your Hand.
Boktai is available in stores now at an SRP of $34.99. Learn more about the game at: http://www.konami.com/boktai
About KONAMI CORPORATION
Konami Corporation is a leading developer, publisher and manufacturer of electronic entertainment properties, specializing in the home video game market. Konami Corporation's action and adventure titles include the popular franchises Metal Gear Solid, Silent Hill and Castlevania, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami of America, Inc. in the US and Konami of Europe in Frankfurt, Germany. Konami Corporation, the parent company of Konami of America, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products distributed by Konami of America, Inc. can be found at www.konami.com/usa.
About Langer Juice Company
Originally a specialty producer of health juices, family owned Langer Juice Company, Inc., has emerged as a major force in the very competitive juice industry. Producing beverages in many of the high volume categories that include apple, cranberry, grape, citrus and tropical blends, the Langer brand can be found in major retailers across the country. Recently they have expanded their Langers 100 product line to include nine varieties of enhanced 100% juices which contain added nutrients, essential antioxidants, minerals and herbs. The Southern California company features a state of the art, 140,000 square foot facility headquartered in the City of Industry.
Boktai(tm): The Sun Is In Your Hand © 2003 Konami Computer Entertainment Japan. TM, ®, Game Boy Advance and the Nintendo GameCube logo are trademarks of Nintendo. © 2001 Nintendo.

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